Honda Begins Production and Sales of All-new Scooter PCX in Thailand
Honda will begin sales of a new scooter model, PCX, in Thailand in November of this year through A. P. Honda Co., Ltd., a Honda affiliate responsible for distributing Honda motorcycle products in Thailand. Thai Honda Manufacturing Co., Ltd. (Thai Honda), a Honda subsidiary that manufactures motorcycles, power products, and components in Thailand, will serve as the global manufacturing base for PCX and is planning to begin exports of PCX in early 2010, to other countries in the ASEAN region as well as other regions including Japan, Europe and the U.S.
With the global market in mind, PCX was designed to provide both the ease-of-use customers expect from a scooter and innovative styling. In addition, the basic design of key components such as the frame and engine are common for each market to achieve a significant increase in production efficiency.
Thai Honda began motorcycle production in 1967 for the Thai market, and currently supplies motorcycles and motorcycle components primarily to the ASEAN region. Thai Honda will supply PCX to the global market while leveraging its superior cost competitiveness, quality and supplier network which the company has cultivated during its more than 40-year history.
Source: http://world.honda.com/news/2009/c090914Scooter-PCX-Thailand/