Hino Motors, Ltd. (Hino) has decided to establish a new truck manufacturing company, “HINO MOTORS MANUFACTURING MEXICO, S.A. DE C.V.” (HMMM) in Guanajuato, United Mexican States (Mexico) through a joint venture with MITSUI & CO., LTD. (Mitsui).

Moreover, after Hino has entered the Mexican market and started marketing its “HINO 300 Series” *1 since August of last year through “HINO MOTORS SALES MEXICO, S.A. DE C.V.” (HIMEX), a sales company established by Mitsui, it will strive to increase its sales volume and position Hino’s brand more strongly in Mexico by introducing a new product, “HINO 500 Series” *2 at this time.

Hino aims at reinforcing price competitiveness by implementing logistic cost reductions and preferential tariff arrangements, and by manufacturing (assembling) the newly marketed “HINO 500 Series” locally, at the new plant.

Furthermore, seizing this opportunity to establish a new manufacturing company and expand its product range, Hino also will make its capital investment in the sales company, HIMEX, in order to further strengthen its business in Mexico and generate a synergistic effect with its manufacturing and sales organizations.

Source: http://www.hino-global.com/news_release/108.html