Mazda Motor Corporation today announced that it received 7,640 orders for the all-new Mazda Axela (known overseas as the new Mazda3) during its first month of sales in Japan, since its launch on June 11 through to July 12, 2009. This result is 3.8 times the monthly sales target of 2,000 units.

Exceeding initial expectations, half of the total orders have been for models with i-stop, Mazda’s unique engine stop-start system, which is standard equipment on 2.0-liter models (20C, 20S and the front-wheel drive [FWD] 20E grade).

Approximately 70 percent of customers selected the Sport (five-door hatchback) body type, with the remaining 30 percent opting for the four-door Sedan version. Approximately 50 percent of customers selected models with the 2.0-liter engine, while 40 percent chose the 1.5-liter engine. By model grade, 30 percent of the orders were for the 15C Sport, 28 percent for the 20S Sport, 14 percent for the 15C Sedan, and 10 percent for the FWD 20E Sedan.

Source: http://www.mazda.com/publicity/release/2009/200907/090714a.html

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